A breakaway financial brand with bold ambitions. Uniting digital and in-person advice under one roof, atomos wanted to lead the industry in exceptional service and enrich lives beyond wealth. They needed a visual brand to match.

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The big idea was the power of '&'. A direct challenge to an industry that constantly forces people to choose between one thing or another. Working as part of the team, I contributed to developing the visual identity, helping to bring that idea to life across every element of the brand. A bold look and feel that balances sophistication with accessibility, carried through from the brand mark to campaigns and collateral.

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The result was a confident, distinctive brand with a clear sense of purpose — and a strong foundation for the chapter ahead.