HEART is a community organisation on a mission to make Helensburgh flourish, inviting every individual and business in the area to be part of something bigger. What they needed was an identity that could do the same: bold enough to turn heads, warm enough to welcome everyone in.

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The challenge was creating a brand with real personality that didn't require a designer to operate. Something bright, adaptable, and built to last, one that the trust could confidently take forward and make their own.

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The result was a flexible visual identity that stretches across everything HEART does. From social media and printed collateral to event campaigns and community communications, the brand moves easily between touchpoints without losing its energy or coherence. Bold colour, simple shapes, and a clear visual language give the team everything they need to keep showing up consistently, whatever the event, whatever the season.