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Client: Orchard Pig
Experiential | MadeBrave
The Trojan Pig
Tasked with growing awareness of Orchard Pig Pink, a new rosé cider, through a campaign that embodied Orchard Pig’s cheeky, mischievous, opportunistic brand identity.
From ideation, scamps were then utilised to sell in the idea of the Farmy Army.
A story about the subterfuge that Orchard Pig’s Farmy Army used to enter the city of Bristol and win the hearts and minds of the people.
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