The Cup Collective is a Europe-wide movement tackling how single-use takeaway cups are used and recycled. The initiative was already up and running when I came on board, but the brand needed a steady, engaged presence online to match the scale of its ambition.

​

A full year of social media content, keeping The Cup Collective's growing community informed and connected to the project's progress. Over 12 months, 49 posts and one film with James Cropper, we reached 24k members, generated 39k impressions and hit a peak engagement rate of 21.1%.

​

Good work deserves to be seen. This was about making sure it was.