Client:

Peoples Automotove Group

Peoples Ford had built a strong reputation over the years but a name tied to one manufacturer wasn't going to cut it as the business grew.

 

Expanding to new brands meant the identity had to grow too. The project began with brand workshops to define the foundations, a process led by Karen Kerr,  before moving into the full visual identity.

 

The result is a rebrand that works across signage, print and digital. The team at Peoples were delighted with the outcome and have already started rolling it out internally. A brand built to carry the business into its next chapter.