Every rock tells a story.

 

That was the idea at the heart of this brand refresh for Jabalie, a UK charity supporting survivors of gender-based violence internationally. The visual world I built around rocks, stepping stones and the landscape gave the brand a way to speak to strength and resilience without ever reducing the people it serves to their trauma.

 

Strategically, the work needed to reach very different audiences,  survivors, donors, grassroots partners while feeling cohesive and human throughout. Although this concept didn't move forward, it's a piece of work I'm proud to have made.