A group operating across technical building services needed a single brand to unite them. The challenge was creating something that felt cohesive without flattening the individual services beneath it.

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The answer was Exogen. A name fused from exo and genesis, capturing the idea of external support that sparks growth. A brand built to frame exactly how the group shows up for their clients.

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Although Exogen wasn't taken forward, the strategic thinking and creative work behind it remains some of the most considered brand development in my portfolio.