A fast-growing fintech company with no single point of contact to own and protect the brand. No custodian, no consistency, just a lot of potential waiting to be shaped.

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I came on board to change that. Taking the reins as brand custodian, I defined the visual identity and built a cohesive presence from the ground up, pushing into 3D and campaign work to make the existing brand work harder and go further.

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The result? A confident, coherent brand ready to hold its own in the fintech sector.